FOR IMMEDIATE RELEASE:

Sacramento, California, 11.06.2007 -

"After working for over a year with many SMB clients-in-common from the automotive, financial and home services industries, providing different but related marketing services to them, it became clear that combining my lead generation advertising experience with TeleDirect's 24-hour inbound lead processing expertise and customer relationship management software, made a lot of sense." Said Jim Bonfield, founder of EyeballFarm, and now Sr. Vice President for TeleDirect.

"By combining lead generation with lead processing, we could offer something to small business that had never been done before - a closed loop, end-to-end customer development platform."

The platform, scheduled for launch in July, 2008, will be launched with industry-specific, pre-packaged advertising and lead generation solutions based on extensive industry research in each business category.

"Before we launch our platform for chiropractors or contractors or real estate companies say, we will know, exactly, who their most likely clients are and how to best reach them in the most cost effective manner. We will have worked with leading media companies to develop these media packages in advance, and then track each campaign's actual cost-per-lead performance online and by phone. The performance of each campaign, or lack of, will steer our ongoing recommendations with data sets that no other company can provide."

For additional information on InstantExpert contact Jim Bonfield at (916) 679-3922 or visit www.Teledirect.com.

ABOUT TeleDirect - Headquartered in Sacramento, California, InstantExpert's parent company, TeleDirect has been in business since 1961, is owned by Jim Puff and Tom Coshow, and processes over 185,000 calls monthly and supports a staff of more than 140 call center experts.

As one of Sacramento's fastest growing companies 2004, 2005, 2006 and, 2007, TeleDirect's existing client base of more than 3,200 SMBs including 17 Public Broadcasting Stations around the country. TeleDirect is 100% U.S. based, English-first language, Bi-lingual, SalesForce.com Application Exchange approved and the only on-demand capable call center in the world.

ABOUT EyeballFarm - EyeballFarm is a three year old local search engine advertising and software development company owned by Jim Bonfield that has created thousands of search engine advertising campaigns on Google, Yahoo and MSN for a number of clients ranging in size from small, local business like GolfUSA, ATM Mortgage and Sacramento Magazine to international entities like Pebble Beach Resorts, Disney, Raley's BelAir and California's Travel and Tourism Bureau through MeringCarson Advertising. In April of 2007, EyeballFarm was featured in the Sacramento Business Journal's "Enterprise" focusing on firms that specialize in local lead generation for small and medium sized business.

CONTACT:

Jim Bonfield

1-916-206-5462

JimBonfield@InstantAdExpert.com

- END -

(Download here)

EyeballFarm's Jim Bonfield, was approached by Randy Bennett, Vice President, Audience and New Business Development for the Newspaper Association of America (NAA) to write a couple of studies on some of the most innovative, local, online publishing projects in America.

We were fortunate to cover the Denver Newspaper Agency's YourHub.com and Bluffton Today’s “citizen journalism” project, blufftontoday.com.

From the paper's introduction...(Scroll down)

" New thinking about how to grow audience share across a variety of market segments is essential.

Improvements to the traditional newspaper alone will not be enough to engage new audiences or those marginal readers on the precipice.

What’s needed is true innovation—in products, marketing, research and

management.

As part of the Audience Development Initiative, led by the

Newspaper Association of America (NAA) and the American Society of

Newspaper Editors (ASNE), this Innovation Series is intended to highlight

media companies experimenting with new products, “out of the box” thinking, and revolutionary strategies to better attract and retain customers.

Companies, individuals and products featured in this report were chosen based on five categories of innovative thinking:

Design,

Collaborative Journalism,

News Management,

Storytelling

and

Distribution.

Going forward, we will continue to identify and report on innovation at newspapers and other media companies. NAA and ASNE would like to thank the Audience Development Initiative Steering Committee for their efforts driving this project and, in particular, the media executives and companies who volunteered their time and shared their stories for this report.

For more information, or to view other research and Audience Development Initiative reports, including future innovation stories, go to www.growingaudience.com, or contact Diane Hockenberry, Director of Audience Development at diane.hockenberry@naa.org."

"Jim has proven himself once again..."
Joe Chiodo, Co-Publisher, Sacramento Magazine

(EyeballFarm) managed the Best of Sacramento Party search engine marketing campaign for us in 2006 and the results were astounding.

He was able to produce prominent Google ad placement to ensure

top of mind awareness for the event while staying within budget. He used ad testing techniques to determine the best performing ads and search phrases and provided us with full detailed reports every step of the way.

Jim was able to give us the biggest bang for the buck!

Joe Chiodo

Co-Publisher

Sacramento Magazines Corporation

"I can't imagine a better use of my marketing $$"
Larry Baker, Owner - GolfUSA

“I am so very pleased with the results of the traffic and the number of hits I've received on my site. I can't imagine a better use of the $$ when I look at 3000+ golf related visits since we launched.

(The response has been) far greater than I envisioned.

I'm not knowledgeable enough to understand how we get all the Google Content Network Partner and other readers into the mix but I'll just take that on face value!

I think bragging rights are in order!”

Larry Baker - Golf USA

"Welcome to the 21st century..." Rick Davis, The Refuge Restaurant (SYSCO Foods Program Member)

IDM Launches One-of-a-Kind Search Engine Marketing Platform for U.S. Auto Dealers

ROCKLIN, Calif.--(BUSINESS WIRE)--June 28, 2006--Intelligent Direct Marketing, Inc.(TM) (IDM), a major national direct marketing company, has launched IDM Interactive, bringing the power of local search engine marketing to America's automotive dealerships in a unique way.

"If your website isn't on page-one for the Internet search terms your customers use, not your dealership name, you are missing leads that should rightfully be yours," said Todd Vowell, owner/founder of IDM. "The problem is that customers don't search for your company name; they search for your 'Type of Business' in your 'City.' We fix that in a way no one else currently offers."

IDM Interactive creates a highly optimized, rich-media enabled platform for dealers. This exclusive product forms a call-to-action website capable of linking the dealer's local direct mail, TV, radio, and newspaper ads, as well as their vehicle inventory from the front page of Google in such a way that car buyers in the dealer's local market can view all of the dealer's most current advertising offerings online.

IDM Interactive brings the dealer real, qualified leads because the customer doesn't see the dealer's current offers until he or she asks for it -- meaning the customer is currently in the market to buy a vehicle.

According to J.D. Power and Associates, more than two-thirds of all car shoppers use the Internet to buy autos, and more than 70% start their process at an Internet search engine, such as Google, Yahoo! or MSN.

"We've discovered that 96% of the dealer web sites we survey don't show up at all on page-one of Google for some of the most popular search terms," said Jim Bonfield, President of EyeballFarm Interactive and search engine platform creator. "Most customers are very surprised to learn how invisible they are for the search terms that matter. Most had assumed that just because they have a website, they can be found. That's simply not the case."

About Intelligent Direct Marketing

Intelligent Direct Marketing, Inc.(TM) is a full service marketing firm with headquarters in Rocklin, California. The company has produced over 35,000 direct mail promotions for the automotive industry. Founded in 1994, IDM is the fastest-growing direct mail company in the U.S. with over 4,000 clients. For more information call 800-368-7436 or visit www.intelligentmarketing.com.

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