About Us
Power Advertising is a full service Direct Mail, and Print Advertising Agency located in the greater Sacramento area and in continuous operation since 1999.
“A great start leads to a great finish.”
The race to victory starts long before the starting gun goes off. it starts with planning, with practice, with reconnaissance, with strategy, with repetition, with passion, and most of all with power.
A one-hundred-yard-dash may take about ten seconds to run, but it may be the culmination of
years and years of preparation and planning.
Power advertising has the resources, the passion, and track record to help run an effective marketing promotion or campaign.
Before the race even begins, we’ll help you create a plan for success that can be measured not only by the dollars you invest, but also by the return on your investment.
EyeballFarm was founded in 1998 by Jim Bonfield and the web platform acuired by Power Advertising in 2008.
Our past history is included here.
Internet and Search Engine and Online Marketing Specialist
Jim has served as an advertising and marketing specialist for more than 18 years. Serving as Vice President – Online Retail Advertising for Travidia Inc., Jim focused on retail, Internet marketing for a client list including Red Lobster, Petco, Lowe’s and over 100 media companies in the US and Canada including Knight Ridder, CanWest, Gannet and The San Francisco Chronicle.
As McClatchy's interactive online business development manager for The Sacramento Bee (sacbee.com, sacticket.com), Jim was responsible for online innovations including Club Cams (restaurant and nightclub streaming/interactive media), TicketClub (online promotions for restaurant, hospitality and movie industry advertisers with 100,000 + opt-in members), and regional retail centers including the over 500 merchants and restaurants of the Sunrise Marketplace and Arden Fair malls.
Recently, Jim was asked to keynote the California Restaurant Association’s (CRA) July seminar on interactive marketing for California restaurant marketing professionals. He will work with Sysco Foods and the CRA to educate California restaurateurs on consumer generated online content, search engine marketing, client data base acquisition and email marketing.
a.11-years Interactive Media, online marketing space
b.Search Marketing Professional: Google Adwords, Yahoo! Search Marketing, MSN Search, Ask Search Marketing, ReachLocal Affiliate
c.Sacramento Bee: Recent past Interactive Business Development Manger, Sacbee.com (Sacramento.com, SacTicket.com)
d.Travidia Inc.: Vice President, Online Retail Development
Recent Speaking Engagements:
a.Keynote, California Travel and Tourism Conference, Disneyland Resort and Conference Center. Sponsor: California Travel Industry Association. “Interactive Marketing”
b. Keynote, American Marketing Association, “Search Marketing Strategies”
Writer/Columnist:
a.Monthly Columnist; “Selling with Technology” – Prosper Business Magazine (2005/2006)
b.Newspaper Industry Association of America: “Building Audience Share Online.” White-paper series focusing on online audience development
nationwide.
c.Western Home Furnishing Association magazine columnist; Cover, May 2006 – search engine marketing – “No One Buys a Couch Online – Do They?”
d.Google Blogs: EyeballFarm/Blogger – Number one ranked Blog for Geo-targeted Search
Engine Marketing
e.2006/2007: “Internet Marketing in the Wild: Interactive Marketers Guide”
Past/Present Client List: (Partial)
• ATM Mortgage
• Ball Doctor (Golf)
• Beverly Hills Convention and Visitor’s Bureau
• Budweiser
• California Travel and Tourism
• Clear Channel Entertainment (California)
• Intelligent Direct Marketing
• Miramax Studios
• Naturwood Home Furnishings
• Old Navy
• Paramount Pictures
• Partner’s Financial
• Pepsi
• Raley’s Bel Air
• Sacramento Convention and Visitor’s Bureau
• Sacramento Magazine
• San Francisco 49ers
• Seagram’s America
• Sierra National Construction
• Sutter Health
• Target
• Touchstone Pictures
• Volkswagen America
Vice President Online Retail Sales, Travidia Inc.
2004 - 2005
Internal Memo distributed Monday, Oct. 25, 2004 - Ralph Frattura, Sacramento Bee Director of New Media, (And perhaps my last boss, ever.)
"Jim Bonfield, the spark for some of our best and brightest ideas, is leaving us next month to become vice president of retail sales for Travidia, a web-services company based in Chico.
Travidia (previously AdExpedia) offers a wide range of services, many of them particular interests of Jim's -- e-mail campaigns, online promotions, registration strategies, search engine optimization and more. They have a substantial client list, including Knight Ridder Digital, Belo Interactive, Hearst Interactive and retailers like Petco and Lowe's.
In his five years here as business-development manager, Jim brought a string of ideas to life. He got us into the ISP business, turned his tiny Movie Club into something substantial and then morphed it into other clubs. He launched Furniture Finder as the prototype for retail verticals and, most recently, he brought about the partnership that resulted in Sacramento.com.
Our meetings will be poorer without his creativity, humor and smart mouth. He deserves thanks for all he contributed, and we wish him well".
NOTE: It is with tremendous excitement I join Travidia and with some sadness I leave The Bee's New Media department. The Bee has offered me amazing personal and professional growth as well as the opportunity (and resources) to create some fantastic programs and products that will continue as a part of Sacbee.com long after I move on. - JB
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Online Business Development Manager, The Sacramento Bee (New Media Division - Sacbee.com, Sacramento.com, SacTicket.com, accessBee.com)
1999 - 2004
About The Sacramento Bee
The Sacramento Bee is the California flagship newspaper of the McClatchy Company and currently the second-largest newspaper in Northern California. The Sacramento Bee has an average daily circulation of 303,841* and is ranked among the nation's top 21 U.S. newspapers by the Columbia School of Journalism. Winner of three Pulitzer Prizes and recognized by the Associated Press for award-winning photography, The Bee has served Northern California since 1857.
The Bee's online division (Sacbee.com, Sacramento.com, SacTicket.com, accessBee.com) serves more than 600,000 unique readers each month with over 23 million pageviews. Sacbee.com reaches nearly 1 in 3 local market adults in the Sacramento four county region every month.
* Responsible for data-driven retail sales channel development including site registration strategy, Tacoda implementation, AsTech CRM integration and direct marketing sales efforts to follow Q-1 2005 roll-out.
* Search engine optimization services and marketing programs proposal creation and presentation for retail advertising clients including Albertson's, OSH Hardware, Sport Chalet, Naturwood Home Furniture, Macy's, and Gottchalk's.
* Three-times nominated in for bi-annual Sacramento Bee Peer (Achievement) Award, in recognition of performance, excellence, enterprise and respect of corporate peers.
RESPONSIBILITIES:
Managing new revenue product generation efforts and sponsorship opportunity creation, packaging and sales for The Sacramento Bees online and interactive media division.
Plans, directs, prospects, coordinates and presents many new business opportunities individually or with sales staff and/or peer sales manager (print and/or online account managers).
Responsible for Major Accounts (Print advertiser accounts - $450,000 + annual contracts) partnership development, new revenue models/products, sponsorship sales, Interactive division marketing-events, bundling initiatives and revenue-share concepts with technology vendors.
Development and execution of interactive transactional revenue opportunities (Example: See accessBee ISP description, below)
Responsible for researching, analyzing and monitoring financial, technological and local market demographic developments in order to capitalize on market opportunities as they become viable.
Directly responsible for creation of, and revenue generation for, these new media products:
* Online Ticket Club: This promotional/contesting area offers giveaways and prize packages to more than 600 events annually. The entertainment verticals offered represent Movies, Concerts, Onstage, Family Fun and most recently Dining. The contest pages are viewed close to 1 million times monthly and the effort has yielded a registered user-base of more than 72,000, local members, growing by as much as 1,000 new users weekly. All areas are sponsored and the effort has been revenue positive for more than four years.
* Sacramento.com Local Search: Developed concept for local search and created partnership with Surewest Directories (600,000 + distribution) and Premiere Guide.
* AccessBee Internet Service (ISP): Non-traditional revenue category available statewide and promoted in three McClatchy markets (Sacramento, Fresno, Modesto). Created from ground-up and representing over $3- million dollars in new revenue.
* Sacbee online Furniture Finder: Retail specific online special section focused on newcomers and existing homeowners.
Responsible for all partnerships for the following key-accounts/categories:
* Movie studio agencies (Terry Hines, Allied McDonald, Etc.)
* Sport Chalet
* Lamps Plus
* Raley's Bel Air
* Mondavi Center
* Safeway
* Albertson's
* Longs
* Mervyn's
* Target
* SAFE Credit Union
* Arden Fair Mall
* Sunrise Market Place
* Circuit City
* ATT Broadband
* Wells Fargo
Many more available upon request
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Northern California Sponsorship Sales Manager, The Wilkinson Group, San
Francisco, 1997 - 1999
Principle Development Work - Sacramento:
Capital Spirit Municipal Sponsorship Program: Working with the City of Sacramento Mayor Joe Serna Jr., his Chief of Staff, Michael Picker and the citys Convention, Culture & Leisure Department, I worked to develop the city of Sacramentos "Capital Spirit" municipal sponsorship program in 1998. Much of my prospecting and presentation activity focused on the telecommunications, alcoholic/non-alcoholic beverage, financial/banking and retail industries. Resulting in over three-million-dollars in citywide sponsorship from Pepsi.
Naming Rights - Wells Fargo Pavilion/Music Circus: Worked with principles to develop entire entitlement program including media benefits, on-site signage, data-mining, credit-card transaction and charity aspects of what was to become the Wells Fargo naming rights deal for the new Pavilion (Spring 2004). Original assembly and presentation work conducted by myself and Wilkinson principle, Kevin Bertram. Package would eventually yield nearly three-million-dollar contract for California Musical Theater.
Principle Development Work Out of Sacramento:
San Francisco Forty- Niners Training Camp, University of the Pacific
Kristy Yamaguchi Ice Rink San Francisco Embarcadero Center
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Director of Corporate Sponsorship Development, Downtown Sacramento
Partnership, 1996 - 1998
In only three years, working as a "department of one" I was able to grow annual sponsorship revenues by more than 800% to near ½ million dollars, annual.
Read Sacramento Bee Article on Downtown Sponsorships HERE
Also responsible for Merchant Relations between the districts 550+ area retailers, property owners and stakeholders.
Individually responsible for providing hands-on leadership in development and implementation of co-branded strategic alliances and event sponsorship packages never before present in the Downtown Event Series.
Events included:
* Thursday Night Market,
* Downtown Concert Series,
* Shakespeare Lite,
* Cigars Under the Stars,
* Old Navy Holiday Ice Rink,
* Farmers Market
* Over 50 sampling events each year.
Major Sponsors:
* Old Navy (Still title sponsor, Downtown Ice Rink)
* Seagrams
* Budweiser (Markstein Sacramento)
* Volkswagen America
* Sprint
* AT&T
* Pepsi
* Southern Wine and Spirits
* Comcast
* Many others available on request
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Sales Manager Sac This Week/Magpie Weekly, 1994-1996
Grew to a monthly distribution of 100,000
Managed all aspects of advertising sales, sponsorships and media partnerships.
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Major Accounts Manager Automotive The Sacramento Bee (Print)
1992 - 1994
Annual automotive display advertising billing of $3.5 million+
At the time of my resignation, many accounts tracking at as much as 14% year-over-last increase.
Left to join several previous News and Review employees to create The Magpie Weekly Newspaper with partial ownership stake potential.
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Senior Account Executive Sacramento News and Review, 1988 - 1992
One of the original six account managers to launch this start-up publication from issue-one
Always number one or two in billings despite being youngest and least experienced team member
Created real estate section, movie studio relationships (promotional), and many advertising relationships that exist to this day.
interactive
