Trade Associations & Industry Software Publishers

New Member Development & Non-Dues Sponsorship Revenue Program

In much the same way your small & medium sized business members have learned to simplify their day-to-day business management with new conveniences like online banking or the purchasing of office supplies on the web, InstantExpert(sm) is positioned to become their preferred method for their purchasing of local advertising and the resulting customer lead management.

InstantExpert(sm) is unique in the world, as it is the only platform that provides a way for owners to evaluate, buy, and manage traditional & online advertising through a web-based platform.

With InstantExpert's(sm) industry-specific research, advertising purchasing, tracking tools, and inbound call and appointment setting services, InstantExpert is the only end-to-end, advertising, and new customer processing platform available for SMBs (small and medium sized business owners) today.

How this works for Association Partners and Their SMB Businesses…

Many (if not most) SMBs don't really know what works when it comes to advertising. Many SMBs can't afford an Ad agency or other professional marketing help and are forced to do their own creative work. They also resort to buying advertising without much ad-purchasing experience and little objective data to go on.

InstantExpert(sm) empowers Trade Association Member Businesses to generate new business leads, backed by deep research, that result in Association-endorsed business development strategies, and turnkey Advertising Packages, pre-configured for their industry, by media and advertising professionals.

By doing all of this work upfront, we endeavor to take the pain out of buying local online and traditional advertising and supplying a much needed service to association members, at no cost to the association or members.

1) Starting the Process: Research and Strategy Development

Working with our Association Partner and select Association Members recommended by association management, the InstantExpert(sm) research staff conducts in-depth, customer analysis to determine the demographic profiles of the actual purchasers of their members’ products or services over the past twelve months. This allows us to work with a market sample of no less than 2,000 client records (more if made available) from at least 20 member companies in a representative geographic sample, conducting the following research:

• Weeks 1-4: Household Level Data Mining & Primary Purchasing Groups.
• Weeks 2 -5 - Special Offer Creation.
• Weeks 4 -5 - Search Engine Demand.

2) Media RFP (Request for Proposal)

The research allows us to package information on the Primary Purchasing Group Profiles with "approved" Special Offer Concepts into a Media Request for Proposal (RFP).

3) Advertising Package Creation & Tracking Tools

Media Partners will create pre-packaged advertising solutions, designed to work for Primary Purchasing Group Profiles determined by the research and Offer Concepts described in the RFP. The packages are then made available for review and purchase by members.

4) Research Availability: Nationwide Promotion & Branding for Association
Once the reports are complete and the advertising packages made available, InstantExpert’s staff will assemble the findings and press-release announcements making the White Paper available to the press and industry professionals as a co-branded report, presented by the Association and InstantExpert(sm).

5) Completing the Cycle: New Customer Intake for Members
Creating new customer leads is as expensive as it is vital. Sometimes, due to employee vacation, lunch-breaks, sick-leave, after-hours calls, or simple poor performance, relying on the "front desk" to handle those expensive new sales calls isn't always the most reliable route.

• Many owners are often "in the field" working or tending to other daily necessities, and not able to answer inbound sales calls in an effective manner.

• Front office staff is not always available. Putting those expensive-to-generate leads into voicemail can result in a huge loss of business.

• Because of the popularity of after-hours and weekend home-based online shopping, as well as standbys like the Sunday newspaper and direct mail, it is more important than ever that small businesses have lead-response capabilities and phone coverage on weekends and after 5.
 
InstantExpert(sm) is available with live, US-based operators, 24 x7 (see note below about 24/7.)

When the Advertising Packages begin to generate leads for participating members, we provide...
• 24 x 7 inbound phone & web-based customer processing
• Lead qualification & rating
• Complete data-entry of new customer information & appointment setting via a web-based calendar
• A complete Lead Management Software System (similar in function to Gold Mine or ACT) is also provided to members at no cost. This makes accessing their new customer leads and distribution of those leads to salespeople as easy as a few clicks of the mouse.

6) Real Time Tracking and ROI Reporting on Advertising Packages

Advertisers are counting many things these days; clicks, calls, pageviews, web-hits, and impressions. It’s all very time consuming, very confusing and none of it matters as much as actual cost per lead. What really matters is a clear return on investment and that can only be measured in terms of cost per lead and cost per sale.

InstantExpert(sm) can provide real-time reporting based on actual leads produced without all of the confusion caused by tracking less meaningful and more confusing data.

Sponsorship Revenue for the Association:

Just as they do now, member companies will continue to purchase the advertising they select. With InstantExpert(sm) they will do so through our online-interface with the ease of a one-stop-shop for all media types and often at a discounted rate negotiated by InstantExpert(sm) for members. We expect, in many cases, that by switching to the InstantExpert(sm) method of purchasing advertising, many members may actually experience a decrease in actual dollars spent on advertising due to group discounts and better performing packages.

Our Trade Association Partner receives a "co-op marketing" sponsorship fee on every media dollar spent through the InstantExpert(sm) platform. This fee is paid quarterly directly to the Association by our Media Partners.

No Sponsorship Cap:

Revenue participation is based on the Association Partner's ongoing efforts to provide InstantExpert(sm) traditional and non-traditional avenues of member outreach that may include access to members via conferences and trade shows, newsletters, trade magazine participation, email, and direct mail, etc.

Because the sponsorship fee is paid based on our success at effectively acquiring participating members we have aligned the fee structure by industry type and regions served by a particular Association Partner.

The more members participating on the platform by way of advertising and lead processing from your geographic service area, the larger the fees grow. State and National associations stand to earn substantially larger sponsorship fees than local or regional partners.