formally
Can your customers find your web site?
So have a pretty web site. That is great. An absolute must-have in today's business world. However, if customers can't find that site when they turn to Google and type terms that describe YOUR SERVICE (Sacramento Plumber, Carmichael Chiropractor, Davis Widget Maker, Etc.) it won't bring you the new customer leads you are hoping for. (Unfortunatly, most new customers don't search using your company name, so don't be comforted by your site appearing when you use that...)There are only 10 position on page 1 of Google for ANY search term. Most customers choose one of the first 6. Are you there? Are your competitors there? We can tell you where they are, where you are and get you to where you need to be.
Industry Specific Research = What words do your local customers use to find you?
Working with research companies like Claritas, Accudata, MRI and others, we conduct in-depth customer analysis to determine the demographic profiles of a given industries customer base.
These in-depth profiles are then combined with member interviews to allow us to construct a very specific RFP (Request for Proposal) that is then sent to our Media Partners.
Industry Specific Website Design, Hosting:
Our Media Partners represent many advertising industry company types. Radio, newspaper, direct mail, and Internet partners then provide industry-specific, pre-configured advertising packages that are built to address the opportunities uncovered during our research phase.
These Local Search Engine Marketing Packages are available for purchase through our online Media Marketplace, making Ad buying as simple and fast as online banking.
Real Time Measurement Done For you
When the Advertising Packages begin to generate leads, we provide the following:
24 X 7 inbound phone & web-based lead trackingLead qualification & ratingFull ROI reporting by campaign and media type - what worked?Reporting Results
Because all generated leads come through us for processing, we can:
Report on actual cost per lead by package, across all media channelsEvaluate success or failure at the campaign level, based on “Actual Leads" createdImprove Packages & Budget Recommendations Based on Performance Data
InstantExpert delivers all of the following benefits:
Cost Per Lead data gathered for industry, reported in real timeMedia partners assist in improving Advertising Package contentsAdvertisers can buy based on performance, not possibilities
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