Working with research companies like Claritas, Accudata, MRI and others, we conduct in-depth customer analysis to determine the demographic profiles of a given industries customer base.
These in-depth profiles are then combined with member interviews to allow us to construct a very specific RFP (Request for Proposal) that is then sent to our Media Partners.
Our Media Partners represent many advertising industry company types. Radio, newspaper, direct mail, and Internet partners then provide industry-specific, pre-configured advertising packages that are built to address the opportunities uncovered during our research phase.
These Local Search Engine Marketing Packages are available for purchase through our online Media Marketplace, making Ad buying as simple and fast as online banking.
When the Advertising Packages begin to generate leads, we provide the following:24 X 7 inbound phone & web-based lead trackingLead qualification & ratingFull ROI reporting by campaign and media type - what worked?
Because all generated leads come through us for processing, we can:Report on actual cost per lead by package, across all media channelsEvaluate success or failure at the campaign level, based on “Actual Leads" created
InstantExpert delivers all of the following benefits:Cost Per Lead data gathered for industry, reported in real timeMedia partners assist in improving Advertising Package contentsAdvertisers can buy based on performance, not possibilities
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